CompanyThis assessment will cover following questions:
- Marks and Spencer (M&S) is a British multinational retail industry in UK. How SWOT analysis helps to determine the growth of the M&S company.
- How SWOT analysis can assist in measuring employee work performance.
INTRODUCTION
Marks and Spencer (M&S) is a major retail brand based in U.K. It is established by Michael Marks and Thomas Spencer in 1884 . The companies headquarter is located in Westminster, London .M&S has a specific specialization dealing in high quality clothing , home products and food products . M&S currently owns 959 stores across the U.K. that include 615 stores dealing in food products only (Ng and Bloemraad, 2015) . M&S is listed in London Stock Exchange and it also a part of FTSE 250 Index. M & S is located in 1463 locations across the globe
SWOT Analysis of Marks & Spencer
Strength of Marks and Spencer
1.) M&S has a wide range of products so the customer can choose according to best of their needs.
2.) Customer satisfaction is the upmost responsibility for M&S so they take the complete care of their customer.
3.) M&S has a large number of stores that are easy accessible for their customers. Because of these large numbers their customer base is also apparently high .
4.) M&S provide multiple brands in each and every product they offer so the customer has couple of options to choose from.
5.)Availability of multiple products always attract to the customer . A customer can save a lot of his time whole shopping at one place only.
6.) M&S always value the customer over business that helps businesses to grow very rapidly because they always keep their customer support and faith while expanding in new areas.
Weakness of Marks and Spencer
1.) Marks and Spencer is also known as non trendy store despite of high range of products M&S could not cope up with the latest fashion and trends.
2.) Marks and Spencer has been unable to attract the customers from its non convenient marketing strategy.
3.) Non availability of the trendy products always leads to loosing the young customer base so as M&S could not attract the young generation to shop.
4.) Marks and Spencer has not effectively invested in adopting new technology which couldn't upgrade this organization at technological level (Ajmera , 2017). Non availability of latest technology always leads to time consuming processes.
5.)Financial planning is also an aspect where M&S needs to work on. The books of accounts shows that the company is not utilizing its financial resources properly . Under utilization of financial resources can be a root cause behind declining company's market position.
6.)The company not so far able to deal with new entrants properly because of that it could loose some market share as well. The company should formulate an effective market strategy for dealing with new entities who are looking to grow their business in the market.
Opportunities for Marks and Spencer
1.) M&S is expanding its business in other part of the world . M&S started their business in U.K. and now they are a part of global market (Pastrana, Centeno and De Lima, 2015) Globalization of business always attracts to wide range of opportunities not just in the new market but in the already established market as well.
2.) Green drive of government also seems welcoming for Mark and Spencer . Contractors of state as well federal government are favorable in procuring M&S products.
3.) Adoption of new technology always create an extra market for the organization. Company can look to expand its sale by selling its products on internet. Internet has his own customer base and M&S can utilize that customer base by giving some effective offers on its products. Internet and immensely attract high selling figures for the organization.
4.) Government free trade policy has provide more opportunities to Marks and Spencer to grow in new emerging market (Zhang and et.al.,, 2018) M&S can introduce more products and enhance its present customer base by entering into the new demanding market.
Also read - SWOT Analysis of Apple Inc. (2019)
Threat for Marks and Spencer
1.) Every country has different laws, rules and regulations and Marks and Spencer might expose in dealing with all such laws, rules and regulations.
2.) Emergence of new organization is always a threat for all the brands in the market. Market has a wide range and a new entrant can also find its customer base by giving some attractive offers which might not affordable for other big brands.
3.)Growth of distributor is also a threat for M&S as other competitors pay some extra margin to the distributors so they can easily attract local distributors.
4.)Market inflation always affect the purchasing power of the customer . Higher inflation can cause to reducing trend in the market.
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